The health care and pharmaceutical marketplace study company Manhattan Study, has recognized that 3 out of 4 nurses advocate well being web sites to the individuals they are likely to. The study concentrated on the nurses’ favored technologies, how they are implementing them now, and how they program to continue making use of them in the future. This examine was conducted on-line amid a sample of 1001 U.S. nurses and doctor assistants.
It was found that nurses are extremely well-informed about well being engineering. Usually, and just the very same as a physician, a nurse spends about 8 hrs a week browsing the Web for specialist causes. Most of this time is in in between affected person consultations. Also, nurses proved to be really active and intrigued in learning about health-related item details on-line a lot more than eighty % have clicked on biotech, pharma or gadget companies’ sites during the final yr, particularly Merck, AstraZeneca, Pfizer, Sanofi-Aventis and Eli Lilly.
Even although advertising and marketing departments and pharmaceutical consultancy companies are aware of the value of nurses in patients’ overall health treatment options, it has been challenging to pinpoint an powerful way of getting advantage of this circumstance, until finally now. Manhattan Research’s review evidently presents the huge possibility the Net is. It is a essential aspect to influence and link with nurses, and as a result, achieve clients right and efficiently.
Between the matters analyzed in the research are:
– Technological innovation and Net use for specialist reasons, including e-mail, sites visited, search engines employed, wikis, social networking web sites, HCP online communities, newsletters, blogs and podcasts
– Channel mix, what resources are chosen for expert data and the use or curiosity in pharmaceutical internet site functions
– E-mail use and prospect, how they converse with patients
– Patient interaction and training, the resource of client training resources, the advised sites and impact on treatment conclusions
– Handheld gadgets, the frequency, expert features, scientific references and favored points of obtain
– Apply engineering, electronic prescribing, EMR use and pursuits
– Continuing education, present and future way to do it (on the internet, cellular, standard), sites employed
– Exercise profile, work setting, number of clients witnessed and amount of prescriptions written
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